Sales Pipeline Radio, Episode 344: Q & A With Jennifer Ross
Heinz Marketing, Monday, September 4,2023
We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify, iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible!
This week's show is entitled, 'Using Intent Signals to Optimize Content & Sales Outreach'. My guest is Jennifer Ross, CMO at Intentsify.
Tune in to:
- Discover how intent signals go beyond mere buying indicators
- Dive into the intricacies of intent data and why treating all signals as buying signals can be counterproductive.
- Learn how to effectively activate intent data across your organization, from marketing and sales to customer success, and why it's becoming the new currency in marketing.
Watch the video or read the transcript.