How Sales Teams Can Use Generative AI
Searh Customer Experience, Friday, August 18,2023
Sales teams can use generative AI to create personalized content, coach sales reps and improve forecasting. However, risks include data protection and a lack of empathy.
Generative AI won't replace sales representatives, but it might change how they operate.
After ChatGPT's public launch in late 2022, CRM vendors, such as Microsoft, Salesforce and HubSpot, released generative AI capabilities for their sales offerings. Generative AI -- algorithms that transform user prompts into creative content -- can automate tasks to improve sales efficiency. These tools can craft personalized emails at scale, coach sales reps in real time, score leads and automatically add new customer information to reps' contacts lists.
Explore common use cases for generative AI in sales, along with its associated risks.