The 5 Indicators Of Healthy Sales-Marketing Alignment
Search Cusomer Experience, Monday, July 3,2023
How can a business ensure sales and marketing teams communicate and are on the same page? Ask these five questions and make sure both teams share a common language.
My cousin tells a story of how on a busy Saturday stuck in traffic, with three screaming kids in the minivan, he noticed a car trying to enter from a side street. He honked and cursed furiously at the entitled woman in her fancy car inching her way in. Once he got close enough, window to window, he realized it was a doctor who had treated him years earlier.
After this realization, the situation changed. She wasn't a faceless, entitled driver with the goal of cutting him off. She was someone he cherished headed in the same direction during a busy Saturday.