Future of Sales Training: Embracing VR, AR, and Generative AI Technologies
Gartner, Monday, June 19, 2023
Digital advancements continue to reshape how companies train their teams. But now, different technologies are starting to fulfill the promise of the immersive, personalized learning experience that we hoped for years ago.
In fact, the past two weeks brought news about continued investments in technologies like virtual reality, augmented reality, and generative AI that can be used to provide these experiences and improve sales training. Let's mix things up and focus on virtual and augmented reality news before diving into the more recently hyped, generative AI.
Virtual Reality
Last week, Accenture Ventures invested in a company that provides virtual reality (VR) learning platforms. VR technology is nothing new to sales and revenue leaders. In fact, while at Xerox, I recall using platforms like Second Life to build sales training over a decade ago. But back then, VR training never really took hold. Limitations such as hardware availability, development costs, and user experience complicated the business case and ultimately deterred significant investments.