Quality Bicycle Products Gears Up A Cloud-Smart Approach To Sustainability
VMware News, April, 5th 2023
At Minnesota-based Quality Bicycle Products-known by employees and fans as QBP-everything revolves around one gutsy phrase: 'Every butt on a bike.' QBP aims to get everyone rolling.
'We think the bike is a method of transport everyone should use,' says Joe Van Ert, systems architect, QBP.
Over four decades, QBP has grown from a scrappy mom-and-pop importer of specialty mountain bike products into the largest distributor of bicycles, accessories and parts in North America. The company distributes hundreds of brands and tens of thousands of unique products-many of its own design and manufacture, like Salsa, Surly and 45NRTH-to a sprawling network of independent retailers. 'And your local bike shop is our number one customer,' says Van Ert.