Gartner Says Machine Customers Represent One Of The Biggest New Growth Opportunities Of The Decade
Gartner, March 16th, 2023
In New Gartner Book, 'When Machines Become Customers' Experts Identify the Three Phases of Machine Customers' Evolution
Machine customers represent one of the biggest new growth opportunities of the decade, and business leaders must act now to create a path to entry to a business megatrend that will eventually be more significant than the arrival of digital commerce, according to Gartner, Inc.
A machine customer is a non-human economic actor who obtains goods and/or services in exchange for payment.