Gartner Survey Finds Aligning Commercial Functions As Sales Leaders' Top Priority For 2023
Gartner, March 7th, 2023
Sales Organizations that Prioritize Alignment with Marketing Are Nearly Three Times More Likely to Exceed New Customer Acquisition Targets
Sales leaders say that aligning commercial functions, such as sales and marketing strategies, is their top priority for 2023, according to a survey by Gartner, Inc.
Gartner surveyed over 200 sales leaders in November and December 2022 to understand how sales teams align their go-to-market approach to changing customer needs.
'As buyer journeys become more complex, commercial organizations must deliver a more integrated human and digital customer learning experience,' said Billy Luckey, Director, Advisory in the Gartner Sales Practice.