Time To Digitally Transform Sales
Digital CxO, December 13th, 2022
During any downturn, the amount of focus on sales generally increases as it becomes all the more challenging to close that next deal.
Most organizations during a downturn are not inclined to hire additional salespeople, so there's a need to increase the total number of potential deals that the existing sales team is trying to bring over the goal line in any given quarter.
The challenge is that most sales representatives don't spend the bulk of their time selling. A global survey of 7,700 sales professionals conducted by Salesforce finds, on average, sales representatives only spend 28% of their time in any given week actually selling.