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Big Data — Archive · Vol 325 Issue 4

2 articles that week

Data Science Central, Wednesday, April 23rd, 2025

What's Wrong With Data-Based Decision-Making?

Vol 325 · Issue 4 · 2025-04-23

Whether launching a new product or changing an existing one, decision-makers are relying on data more heavily than ever. Today, we can track customer behavior, competitor prices, demand shifts, and even the performance of our products through countless metrics from complex data systems. But when does data-based decision-making go wrong? And what can we do about it?

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What's Wrong With Data-Based Decision-Making?