Forrester, Tuesday, April 7th, 2026
Most Content Doesn'T Build Credibility: Let's Fix That
Most marketing teams produce plenty of content. Few produce content that buyers trust.
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Vol 337 · Issue 2
Marketing — Archive · Vol 337 Issue 2
2 articles that week
ReadITQuik, Tuesday, April 7th, 2026
How Marketing Automation Is Reshaping B2B Sales Cycles
The handoff between marketing and sales is often where deals go to die. Leads get lost in spreadsheets, follow-ups are delayed, and revenue becomes unpredictable.
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