Heinz Marketing, Saturday, August 16th, 2025
B2B Reads: Agents, Data, Change Management, And Marketing
Some of our favorite B2B sales and marketing posts from around the web this past week.
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Vol 329 · Issue 2
Marketing — Archive · Vol 329 Issue 2
3 articles that week
IDC, Tuesday, August 12th, 2025
CMOs in the Age of AI: New Mandates and Responsibilities
AI is reshaping the expectations placed on CMOs, particularly around customer acquisition, technology stack modernization, and integration of sales and marketing functions.
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Heinz Marketing, Monday, August 11th, 2025
B2B Reads: Sales Reality, Budget Smarts & Content Strategy
Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it's fresh!).
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