CXOtoday.com, Thursday, June 8,2023
Salesforce Goes Big With GPT
First there was Einstein, now we have Marketing and Commerce getting a dash of generative AI capabilities in Salesforce's portfolio
more →
Back Issues/Search Home → Popular →
All issues ›
Archive ›
Vol 303 · Issue 1
Salesforce — Archive · Vol 303 Issue 1
5 articles that week
Salesforce News, Wednesday, June 7,2023
Salesforce Unveils Marketing GPT And Commerce Gpt To Personalize Every Campaign And Shopping Experience With Generative AI
Marketing GPT and Commerce GPT innovations will combine generative AI with trusted, real-time data from Data Cloud, transforming how companies connect with their customers
more →
Salesforce News, Wednesday, June 7,2023
Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM
New hyper-efficient data sharing between Salesforce Data Cloud and Google BigQuery will provide bi-directional secure data access without the need to copy or move data
more → Salesforce News, Tuesday, June 6,2023
New Research: 60% Of Marketers Say Generative AI Will Transform Their Role, But Worry About Accuracy
New research reveals that marketers estimate generative AI will save them over five hours of work per week - the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
more → Salesforce News, Tuesday, June 6,2023
How YETI Uses Salesforce To Prepare Customers For The Next Adventure
This week at Connections 2023, Yeti - the global designer, retailer, and distributor of innovative outdoor products - will showcase how it is using Salesforce technology to connect with customers in new and innovative ways that are authentic, personal, and true to the brand.
more →