3 articles that week
GTMnow, Friday, August 9th, 2024
Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO.
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Heinz Marketing, Friday, August 9th, 2024
Balancing AI and human touch in marketing is essential for creating effective and engaging strategies. AI enhances marketing by providing data-driven insights, enabling personalization, and automating routine tasks, which frees up human resources for more creative and strategic initiatives. However, the human touch remains crucial for building trust, ensuring quality, and fostering genuine customer connections. This blog post will help you combine AI's efficiency with human empathy and oversight to create a marketing approach that is both powerful and personal.
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Security Boulevard, Thursday, August 8th, 2024
Data security is an important issue to address if you want to effectively use email marketing to acquire and retain customers. The data security threats you may encounter can cause your company serious financial losses and reputational risks.
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