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Marketing — Archive · Vol 315 Issue 1

2 articles that week

Destination CRM, Wednesday, June 5th, 2024

Marketing And Sales Functions Collaborate On Only Three Out Of 15 Commercial Activities, Gartner Finds

Vol 315 · Issue 1 · 2024-06-05

Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to reseaarch that Gartner presented at its Marketing Symposium in Denver.

Marketing And Sales Functions Collaborate On Only Three Out Of 15 Commercial Activities, Gartner Finds

readwrite, Tuesday, June 4th, 2024

AI In Digital Marketing: Trends And Best Practices For 2024

Vol 315 · Issue 1 · 2024-06-04

AI is far past the point of being a new or emerging technology, especially in the world of digital marketing. A global survey in 2022 found that roughly 90% of marketers across 35 different countries use AI in some way in their digital marketing strategies.