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Volume 342, Issue 1 · 2026-08-31 – 2026-09-06 · Popular →

Most Popular Vendor News This Week · September 13

12touches.com, Friday, September 4th, 2026

Curate the Industry Without Promoting Your Competition

There's a reason a lot of enterprise IT reps think about starting an industry newsletter and then quietly drop the idea. It isn't the writing. It isn't even the time, though that's the one they'll say out loud. It's a specific, uncomfortable scenario that occurs to them about ten minutes in: What happens the week my biggest competitor announces something great? more → · 89 clicks

Curate the Industry Without Promoting Your Competition

12touches.com, Friday, September 4th, 2026

Own Your Pipeline: Personal Marketing for IT Sales

Most enterprise IT sales professionals are, whether they admit it or not, dependent on marketing for the top of their funnel. The leads that arrive, the campaigns that warm the market, the content that gives them something to send - all of it flows from a team the rep doesn't control, working to priorities the rep didn't set. When marketing's engine is humming and pointed at your accounts, life is good. When it isn't - when the leads dry up, the campaigns target the wrong segment, or the content doesn't fit your deals - you're stuck. And you have no lever to pull. more → · 89 clicks

Own Your Pipeline: Personal Marketing for IT Sales

12touches.com, Friday, September 4th, 2026

Build Your Own Audience While You Still Have a Job

Let's start with the part nobody enjoys saying out loud: the last several years of enterprise technology have been full of layoffs that had nothing to do with performance. Whole sales teams cut because a segment got deprioritized. Territories dissolved in a reorg. Solid reps let go sixty days after a president's club trip, because a board wanted a different number on a slide. more → · 86 clicks

Build Your Own Audience While You Still Have a Job

12touches.com, Friday, September 4th, 2026

Build a Personal Brand That Follows You Anywhere

Sales careers are mobile. The average enterprise IT rep will change companies several times over a career - chasing a better product, a bigger territory, a stronger comp plan, or simply a fresh start after a reorg. And every time a rep makes that move, they typically leave something valuable behind: the relationships, the visibility, and the market presence they spent years building, all of it tied to an employer that keeps it when they walk out the door. more → · 80 clicks

Build a Personal Brand That Follows You Anywhere

12touches.com, Friday, September 4th, 2026

Consistency Is a Sales Skill - and Your Newsletter Proves It

When an enterprise IT buyer chooses a vendor, they're not just buying a product. They're betting on a relationship that will play out over years - implementations, support, renewals, escalations, roadmaps. And the single trait they most want to see in the rep and the company behind that bet is one that's surprisingly hard to fake: reliability. Will you follow through? Will you still be there, engaged and dependable, long after the ink dries? more → · 79 clicks

Consistency Is a Sales Skill - and Your Newsletter Proves It

Upcoming Event · Tue, Oct 20 · 1:00pm

Practitioner Perspective: Achieving Fine-Grained Control for Data and AI on the Endpoint

Join us for a practitioner-focused deep dive on what it takes to move beyond blind alerting and blunt blocking. Bold sits down with Michael Roberts, Security Engineer at Cresta, a leading AI company, to explore an age-old question: How do you get the fine-grained control to stop real data loss without getting in the way of employee productivity? more →

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Practitioner Perspective: Achieving Fine-Grained Control for Data and AI on the Endpoint (Oct. 20th)

Upcoming Event · Thu, Oct 8 · 2:00pm

Innovation at Speed, Security at Scale: Exposure Management for the Next Era of Growth

As AI, cloud, and connected technologies rapidly expand the attack surface, security teams must focus on the risks that matter most. Join CISO leaders to explore how exposure management strengthens visibility, prioritization, and resilience, thus enabling organizations to innovate confidently while reducing their most critical cyber risks. more →

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Innovation at Speed, Security at Scale: Exposure Management for the Next Era of Growth (Oct. 8th)