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Volume 342, Issue 3 · 2026-09-14 – 2026-09-20 · Popular →

Monday’s Briefing · September 21

Upcoming Event · Thu, Oct 8 · 2:00pm

Innovation at Speed, Security at Scale: Exposure Management for the Next Era of Growth

As AI, cloud, and connected technologies rapidly expand the attack surface, security teams must focus on the risks that matter most. Join CISO leaders to explore how exposure management strengthens visibility, prioritization, and resilience, thus enabling organizations to innovate confidently while reducing their most critical cyber risks. more →

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Innovation at Speed, Security at Scale: Exposure Management for the Next Era of Growth (Oct. 8th)

12touches.com, Friday, September 18th, 2026

Your Customer Today Is Your Colleague Tomorrow

In most enterprise deals the most trusted person isn't the account executive but the sales engineer, precisely because they'll say what won't work — yet that credibility is invisible outside the few accounts they're staffed on, living in the memories of a few dozen people and a CRM someone else owns. more →

Your Customer Today Is Your Colleague Tomorrow

12touches.com, Friday, September 18th, 2026

Your Best Distribution Channel Is Already on Your Payroll

Alan Shimel's argument that Google's AI Overviews are engineered to make the click unnecessary - his "Google Zero" - lands as hard on technology vendors as on publishers, because organic search was always rented distribution that merely felt owned. more →

Your Best Distribution Channel Is Already on Your Payroll

12touches.com, Friday, September 18th, 2026

Your Top Performers Don't Want Another Plaque

Top sellers are the hardest people in the company to reward - cash is already maxed, the incentive trip ends, and promotion into management is often unwanted - while the independent streak that makes them outperform is exactly what makes corporate advocacy mandates slide off them. more →

Your Top Performers Don't Want Another Plaque

12touches.com, Friday, September 18th, 2026

You're Not in Sales. You Still Need to Be Known

Enterprise IT is a few thousand people per specialty, and a dozen professions orbit them with the same dependency and the same structural problem: the only contact their job naturally supplies is the contact that asks for something. more →

You're Not in Sales. You Still Need to Be Known

12touches.com, Friday, September 18th, 2026

Being Interesting Is Not the Same as Being Present

Advisors, speakers and fractional CIOs don't have a lead generation problem, they have a recall problem - and their visibility is event-shaped, producing four tall spikes and forty-eight flat weeks, with the moment that mattered almost certainly landing in the flat part. more →

Being Interesting Is Not the Same as Being Present

12touches.com, Friday, September 18th, 2026

To Ask Permission Is to Seek Denial

Sellers at large firms routinely stall on a personal newsletter because they haven't been approved to run one - and Scott McNealy's Sun-era mantra explains why asking is the wrong move: the person receiving an unprecedented request has no upside for yes and all the downside, so the safe answer is defer or decline, and a "no" on the record is far harder to reverse than a question nobody formally raised. more →

To Ask Permission Is to Seek Denial

Upcoming Event · Wed, Oct 14 · 11:00am

Modernize for the AI Era

Join PwC and AWS for a discussion on how AI is redefining cloud modernization priorities. We'll share examples from leaders in their sectors, as well as practical recommendations for building modern cloud platforms that deliver measurable business value, while navigating evolving regulatory, risk, and operational considerations. more →

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Modernize for the AI Era (Oct. 14th)

Databricks, Thursday, September 17th, 2026

What Is AIOps?

Databricks provides a primer on AIOps and how AI and ML apply to IT operations. more →

What Is AIOps?

Upcoming Event · Mon, Oct 5 · 12:00pm

The State of Data and AI Governance

The State of Data and AI Governance webinar will examine the organizational, cultural, and technical foundations required to govern data while enabling AI effectively. This includes the frameworks, roles, processes, and technologies needed to ensure trust, compliance, and responsible use at scale. more →

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The State of Data and AI Governance (Oct. 5th)

Schneier on Security, Monday, September 14th, 2026

Microsoft's Patching

September's Patch Tuesday fixed a record ~972 vulnerabilities, evidence that AI vulnerability finding favors defenders for now. more →

Microsoft's Patching

Upcoming Event · Tue, Oct 20 · 1:00pm

Practitioner Perspective: Achieving Fine-Grained Control for Data and AI on the Endpoint

Join us for a practitioner-focused deep dive on what it takes to move beyond blind alerting and blunt blocking. Bold sits down with Michael Roberts, Security Engineer at Cresta, a leading AI company, to explore an age-old question: How do you get the fine-grained control to stop real data loss without getting in the way of employee productivity? more →

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Practitioner Perspective: Achieving Fine-Grained Control for Data and AI on the Endpoint (Oct. 20th)

Upcoming Event · Tue, Oct 13 · 1:00pm

Modernization That Ships with AI

Most companies are adding AI agents to legacy systems rather than modernizing how the work actually gets done. That may create isolated productivity gains, but it rarely removes the outdated applications, fragmented data, manual handoffs, and hidden dependencies that continue to slow the business. more →

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Modernization That Ships with AI (Oct. 13th)