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Volume 341, Issue 2 · 2026-08-10 – 2026-08-16 · Popular →

Monday’s Briefing · August 17

Upcoming Event · Tue, Aug 18 · 12:00pm

Never Send Another 'Just Checking In' Email

The reason "just checking in" fails isn't the wording — it's that the message offers the buyer nothing and openly signals you're chasing your own pipeline. The fix is having something real to say, and a weekly newsletter manufactures exactly that: a fresh, legitimate, value-first reason to make contact every seven days. It also tells you when and whom to approach, since a prospect who clicks or comments has handed you both a signal and an opening. Same contact frequency, opposite impression — one erodes your standing, the other builds it. more →

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Never Send Another 'Just Checking In' Email

TechTarget, Tuesday, August 19th, 2025

What Happened at Black Hat

A first-time attendee's account of Black Hat 2026 vendor events, the NOC tour, and community moments. more →

What Happened at Black Hat

TechTarget, Tuesday, August 19th, 2025

Choosing the Right AI Model

Selecting the right AI model requires matching capabilities to purpose, cost, and risk tolerance. more →

Choosing the Right AI Model

Upcoming Event · Tue, Aug 18 · 12:00pm

The Warmest Cold Open in Sales

Cold outreach fails because the recipient has no reason to believe you're worth their time, and no amount of subject-line optimization fixes a missing relationship. The durable answer is to stop being cold: "you may have seen my weekly newsletter" reframes you from stranger to known quantity, even for prospects who never read an issue. A visible, ongoing body of work answers the buyer's instinctive credibility check before you've said anything. Because the newsletter reaches your whole network continuously, that warming is ambient rather than engineered one prospect at a time. more →

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The Warmest Cold Open in Sales

Upcoming Event · Thu, Sep 3 · 11:00am

From Reactive to Autonomous: The New IT and Security Playbook

The window between vulnerability discovery and weaponized exploit has collapsed from weeks to minutes. Static dashboards and fragmented workflows are now a liability. This webinar explores what it means to move from reactive, manual IT and Security operations to an autonomous model, where real-time endpoint intelligence drives action before threats materialize. more →

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From Reactive to Autonomous: The New IT and Security Playbook (Sept. 3rd)

Upcoming Event · Tue, Aug 18 · 1:00pm

Modernizing Manufacturing: How to Move from Legacy Infrastructure to Cloud-Ready Operations

In this session, Softchoice and AWS will share practical strategies for manufacturers looking to modernize at their own pace, connect operational and IT data for smarter decision-making, and build a scalable cloud foundation that drives real business outcomes. Whether you're just beginning your modernization journey or looking to accelerate it, you'll leave with a clear framework for moving forward. more →

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Modernizing Manufacturing: How to Move from Legacy Infrastructure to Cloud-Ready Operations (Aug. 18th)

Upcoming Event · Tue, Aug 18 · 12:00pm

Consistency Is a Sales Skill — and Your Newsletter Proves It

Buyers choosing a vendor are betting on a multi-year relationship, and the trait they most want to verify is reliability — so they read your present behavior as a preview of how you'll act once they've signed. Most of a rep's diligence is invisible, but a newsletter arriving every week is consistency made public and timestamped, demonstrating follow-through rather than claiming it. The trap is symmetrical: a newsletter that launches loudly and fades proves the opposite. The answer is making consistency structural instead of dependent on willpower that a brutal quarter will beat. more →

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Consistency Is a Sales Skill — and Your Newsletter Proves It